Strange Johnny

Branding

Beard Perfection

We gave Strange Johnny a variety of options for their branding to enable its use in any context. Strange Johnny’s branding needed to evoke a distinct feeling in order to get across the essence of the brand — we worked closely with the client to achieve this.

Sj tile 1 Sj tile 2 Sj tile 3

Getting Strange

Early exploration centered around beards but lacked the right amount of strange. The idea of the logomark was to portray the feeling of a slightly eccentric but established business.